Without seeing your feet and the shoes, I can just guess. It may be the style of shoe, you may have a deformity on the back of your heel. Possibly the socks are contributing to the problem too. If you sweat alot, the socks may rub-you could try socks made with Cool Max rather than cotton. Heel cups might possibly help the rubbing too. These are some entry level suggestions. If these do not help, see a podiatrist.
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